Attrition: erosion of celebrity caused when new information distributed by the media collides with the narrative of a particular personality and shatters it to pieces.
Collapse: when a great celebrity ‘falls’ after a loss of support from peers and public following media revelations.
Corrasion: gradual wearing away of celebrity.
Fault: a large crack in public estimation of a celebrity caused by a sudden breaking news story.
Bedding Plane: a hitherto unseen celebrity narrative separating two different personas – one resistant to media attacks, one much weaker. The layers, deposited years ago as celebrity is formed, tilt towards scandal as weathering occurs.
MW Bewick 